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Google’s head of search spam, Matt Cutts announced on May 13th, 2013, that the new Penguin 2.0 update to Google search algorithm will be rolling out in the next few weeks. Penguin vs Panda The goal of the penguin updates are to reduce black hat web spam. That is, sites that violate Google’s quality guidelines…

Google’s recent updates have rattled many webmasters. Are your rankings safe? Do you have to worry about Google’s next update? Here are three things you can do to stay ahead of future Google updates. 1. Understand that Google wants the same as you Google wants to offer web searchers the solution to their problems. Your…